Sagunto council relaunches its cultural magazine Pedraiferro
Sagunto City Council has relaunched Pedraiferro, a cultural magazine that will list the city's cultural and social events every three months in print, digital and web format.
Sagunto City Council has relaunched Pedraiferro, a magazine designed to help residents keep track of the city's cultural and social calendar. New issues will come out every three months, in three formats: a printed foldout, a digital file and a dedicated website, pedraiferro-agenda.netlify.app. The Municipal Area for Socio-cultural and Participatory Management runs the publication, and the graphic design is by Juliane Petri, a German-born designer based in Valencia.
The title is not brand new. Back in February 2019, the council already awarded the layout design of two issues of this 'municipal urban agenda' to the same Juliane Petri, for 4,650 euros (5,626.50 euros including VAT), according to that year's list of minor municipal contracts. The magazine now being relaunched, in other words, is picking up a title that already had a track record before a period of pause.
This first issue includes interviews with Xavi Castillo, Sonia Garcés, Manuel Vilas and the couple Elena Uriel and Siento Llobell, along with photographs from the council's documentary and graphic archive, published to mark the upcoming opening of the Industrial Museum.
That future Industrial and Working Memory Museum (Museo Industrial y de la Memoria Obrera) of Puerto de Sagunto, whose archive illustrates this first issue, will be housed in the former Nave de Efectos y Repuestos (Parts and Spares warehouse), a building dating from 1927. The council is investing 393,286 euros, VAT included, to adapt it, and expects to open it to the public this autumn. The project adds to other efforts to restore Puerto de Sagunto's industrial heritage, a district that still keeps landmarks such as the Alto Horno (Blast Furnace), a symbol of the city's steelmaking memory and a required stop on any tour of its mining and industrial past.
The launch event took place this morning in the plenary hall of Sagunto City Council, with Mayor Darío Moreno; Roberto Rovira, the councillor for Youth and Childhood and for Historical and Democratic Memory; Patricia Sánchez, the councillor for Festivities, Popular Culture and Valencian-language Promotion; María Rubio, the councillor for Citizen Participation; and designer Juliane Petri. Moreno described the magazine as an accessible tool that now includes new digital formats, and argued that culture is a right that public administrations must guarantee.
Rovira, who presented the magazine alongside the mayor, is not only the councillor for Youth and Childhood: he also serves as deputy mayor (teniente de alcaldía) for Puerto de Sagunto and as delegated councillor for the whole Socio-cultural, Sports and Participatory Management area, which Pedraiferro falls under. He explained that the magazine combines a magazine-style section, with interviews and in-depth features, with an agenda that lists the programme chronologically by area and includes artist profiles and practical information. That municipal area, which groups culture, sport, youth and citizen participation under a single political leadership, is also behind much of the programming now listed in Pedraiferro, from sports activities to neighbourhood gatherings.
The digital version also adds, according to the councillor, a dedicated map showing cultural venues and where each activity takes place, designed so that readers can choose and explore whatever interests them.
The council itself has explained, in another municipal publication, that the name Pedraiferro — stone and iron — sums up Sagunto's dual identity: a city built on both its history and heritage and its steelmaking tradition (the ArcelorMittal steel mill), the same duality that now runs through the magazine's content.
With this relaunch, the council wants residents to have a single tool for finding, quarter by quarter, the full range of the city's cultural and social offer, instead of having to track it down across scattered channels.
According to Sagunto City Council, with additional information from municipal contract records.